Making a product available for sale is an art and an art and science. The art of product design — the process of developing an innovative product which a company hopes to sell to its customers is a lengthy process which involves many steps. It results in several iterations of a concept or concept, and then refined to create a final design. The main goal of this process is to create something that is a blend of functionality and form, and then transforms the concept into a tangible product that can then be offered to the buyer.
Launch of a Product Design
A design project for a product can be initiated either in response to a problem or issue or as a blank canvas that is intended to create something entirely unique. In the first scenario there may be a customer need that isn’t getting met, or a problem with sales declines in a certain product line that needs to be addressed.
In the second scenario it is more likely that people are focused on the next breakthrough or big idea which can help reenergize a company’s portfolio of products. The process is generally similar no matter what starts it. The only difference is that brainstorming to resolve a challenge must be focused on that particular realm when compared to an empty slate, any possibilities are possible.
Process of Designing Products
The process of design for products starts with innovation, A collection of innovative ideas that result from brainstorming sessions with no incorrect answers and all possibilities are available. The idea collection is then reviewed an evaluation process, where experienced professionals can evaluate the concepts through a thorough evaluation of their feasibility risks, their possible rewards, appeal, and any other factors that are desired.
The decision is made by the company’s board, executive, or upper management. The majority of the time, several projects are selected in order to go on to the next phase, that is, the creation and the construction of a prototype. The prototypes are then reviewed and then modified based on feedback. The process repeats until the product is deemed ideal.
Design Approaches to Designing Products Design
There are numerous ways to conceptualize this process and the ideal method for a company will depend on the products of the company as well as its markets and objectives. There are a number of ways to turn concepts into products that can be sold. Some larger companies may even create their own product design philosophies from past successes.
Designs of products: Design Considerations
There are numerous aspects to be considered during the design of products in the point of brainstorming, understanding of these elements is vital.
Customer requirements: The buyer will have certain expectations with regards to safety, quality durability, reliability, life span and more. Any object that becomes a product will need to be able to meet these standards from the beginning.
Production capability: In the event of a tangible item, the current production plant structure must be able to create the product. For systems or services that are not tangible the existing infrastructure will require the ability to bring them into existence. This could require capital investment.
Raw material availability It is essential for the company to have reliable and stable sources of the raw materials required. Any new raw material sources must be verified to ensure the quality.
Cost and price: There should be an accurate understanding of the estimated price to make the new product as well as the anticipated price at that it is sold. Comparing the cost with competitors will help in defining the design.
Effect on the product portfolio The effect on the product portfolio is that new lines could “cannibalize” the sales of existing products. Current customers may decide to switch to the new product, leaving the original product unassailable. The company must take into consideration the effects of the new product’s introduction on future sales and production, and alter the mix to reflect this.
Branding: A company that has taken time to create a brand image in the minds of people will be expected to make any new product to be in line with this image. For instance, a company known for its environmental awareness is advised to think about whether new products will help create this image or even defy it.
The importance of product design
It might seem that the design process for a product is too complex and difficult, and business owners might be tempted to streamline it in order to get their product launched quickly. But, a good design can be the difference in market success and product failure.
A well-designed product must be innovative and practical and the advantages of a good design can’t be overstated. It’s essential to ensure your product is unique and unique, and that what it offers is of value to consumers of all ages.
Both of these pieces work hand-in-hand: a research department might provide 10 new ideas for items, but, if those suggestions don’t have the goal of creating a product that is functional and make people want to buy it, they’ll not be great products. Not all innovations become new products. The focus must be on the customer’s needs and requirements.
Design and Quality of the Product
Good design of products also includes the quality. What factors will communicate quality to the consumer at the time of purchase, and for the duration that the item will last? This could mean that the appearance of the product is a significant aspect of its design.
Reliability and durability are also an aspect of quality and should be considered when designing design process. What is the expected lifespan? Is it of the product a year or 10 years? These are all things that can be beneficial to the customer and need to be expressed within the product design.
A Pathway From Concept to Purchase
The process of designing the product is crucial because it’s the pathway that links the new concept and the customer’s purchase. Simply having a brand new item isn’t sufficient. The product needs to be appealing to customers with a price that reflects its value and has to be able to communicate to the buyer the advantages it provides over alternatives.
This is why the product design process can go through multiple variations. Teams evaluating the product concept from all of these different angles and then using the suggestions to further develop your idea is the best way to smooth out the edges and create that the product is of the highest quality at the final stage.
Product Design to meet Global Markets
Companies operating in multiple markets need to be aware of: There is no one-size-fits-all solution in the global market. Global markets are diverse due to various reasons. Different cultures, priorities economic states, logistics and laws could mean that a product which succeeds on America may fail in the United States might fail in Europe.
The business needs to understand the different expectations that different regions have and provide solutions that can meet the diverse requirements. The company should not want to have hundreds of diverse options in its product portfolio because that level of complexity is the cost of a loss and seldom succeeds.
The expansion of a product usually starts with selecting a core platform product and then offering variations of the base product to suit different intended markets. This offers a balance between efficiency and personalization, which allows for easier access to research and development as well as manufacturing plants. The company will then be known worldwide for the product, which enhances its brand image, while also being in a position to offer various variations of the product depending on the requirements of the area.
Product Localization Strategies
The process of localizing the product involves researching that region’s markets to determine the most important characteristics that will be important in that market. Local competition is different in each region, and this could affect the way the product is advertised. Certain regions could be more expensive when it comes to importing goods, which may affect the cost of the product.
There will be a variety of customer requirements and, for instance it is possible for a company to develop an entirely new tire that has improved durability. Customers in Russia would expect the tire to provide good traction with ice, however this is unlikely to be an important consideration for customers in Brazil. This means that the company may create different versions of the durable tire for regions that have different weather conditions.
Alternatively, a fast food firm looking to develop an international product could be able to offer something new in regions that are predominantly Muslim and where pork is forbidden. Each region will have its own desires, needs and requirements.
Global Marketing Strategies
The final stage of the process of product development is the launch of the new product and a crucial part of that process is marketing. An effective marketing strategy will make the customers aware of the brand new product, the new benefits it provides and the value it brings. For a company designing products for international markets, the marketing strategy must consider how to present a cohesive image of the product, but also highlighting regional demands.
Global marketing strategies for new products should always include the following elements:
Uniform brand names: This helps the brand convey a clear central message regardless of the place of the sale.
Similar packaging: This eases production because every region can get the same package, no matter the location.
Products that are similar: It matches the basic strategy of the company. The products that are offered will be regionalized variants of the same item, rather than completely different lines in each region.
Standardized advertising messages: Although advertisements must be tailored to different media and languages However, the basic concept should be the same so that the same information about the item is able to be seen no matter where the user is looking.
Price synchronization: Creating equal pricing in a global market is unlikely to be successful since each country has its own tariffs, imports taxation, and fees as well as their own financial market. But, synchronizing pricing means prices should be identical, and the same adjustments should be made in every region simultaneously.
Launches of coordinated products The product will appear on all markets at the same time and with the same availability.
Alignment of sales strategies The sales plan will need to be localized, but the overall campaign should be coordinated so that all pieces work together.
Constant Innovation and Improvement
Every company needs to innovate and change in today’s rapid evolving market. That means the generation of new product ideas should be a continuous process in the company. The most important thing to do in product development is to combine new ideas with customer value, innovating a market that is new and staying within the confines of the existing manufacturing capabilities as well as capital available and the image and brand of the company.
In a global marketplace the process of designing a product may be complicated due to the diverse demands of various regions, cultures and nations, but the basis of the process remains the same: delivering the latest product that appeals to the targeted consumers.
The best way to be sure that a product is effective and successful in the international marketplace is to be aware of these concerns at an early stage of the process of designing the product, making sure that there’s a basic concept for the product that can be utilized in any location, recognizing the changes that must make to the item as well as to the marketing plan based on localization and ensuring a consistent message about the product that’s been adjusted for every market.
Contact Flynn Product Design Agency for more information.