If you’ve been asking your self these questions, or similar ones you might want to consider requesting an overhaul of your website. Here are some of the advantages of a website redesign.
Enhance brand perception
It’s a no-brainer. It’s about design, we’re speaking about usability and, most importantly, we’re talking about user experience. Your site is your storefront or your company’s face online, your digital presence and it must look and function as well as it can.
Your website should represent your brand in a positive and consistent manner with other channels of your brand. It usually determines the style and design of the other brands, therefore make sure you get it correct and everything else will be in line with it.
A key element of brand perception is the trust of consumers. If you’ve got a tidy professional, professional website that has an easy user experience with clear and concise messages and calls to action visitors will not just have an improved experience, but they will also develop a greater trust and respect for your business.
Improve user experience
People visit your website to find answers to a question. This could be a question like: Where can I purchase the most current Converse All Star Ox in Sunset Red? What is an explanation video? What is the connection between angiogenesis and exercise in racehorses? Thank you to my wife for that question! The idea is, when your visitors aren’t able to discover the answer to their query, they’ll go to another site and you’ll lose the customer, sales, or research grant.
Enhancing the user Experience can reduce bounce rates as well as increase retention. In addition, identifying key content and creating logical navigational structures and providing visitors with clear calls-to-action are all a part of improving the UX.
Convert more customers and increase sales
Another benefit the redesign of your website offers is the chance to examine and enhance your sales funnels to align the digital advertising plan. This is a an element of the UX overhaul and will reveal areas where users are falling off, like overly complex forms, excessive clicks, or confusing checkout processes. Use this opportunity to address these issues and you will expect to see an increase in conversions and sales.
When you redesign your site It is important to also consider refocusing the website, particularly around new services or products.
Improve SEO & site performance
It’s possible to create the most stunning and engaging website around, but if it’s not functioning with search engines and visitors aren’t able to find your site, then what’s the point of all the effort?
Search Engine Optimization is a constant and evolving procedure that requires constant monitoring and small steps, however typically, your SEO efforts could be left to be used for other business objectives. Thus, a redesign can be an ideal time to fix any SEO deficiencies and bring your website up to date with current SEO best methods.
Presently, this means making sure your website is speedy and clean. compress your images, cut down on HTTP requests (CSS or JavaScript references) as well as reduce rendering blockers, cache and compression and much more.
It’s not all about speed. Content is vital as it’s the images, words, and other elements on a web page that is read by a search engine and index. The more often you produce distinctive, well-written and relevant content, the more likely you’ll get positive results and the increase in your page’s places on search engine result pages.
Improve the functionality and management of content
Redesigning your website gives you the opportunity to properly review the current functionality it provides, both for visitors and for the business (front-end/back-end), with the aim of making everyone’s life faster and easier. Technologies and trends are constantly changing and providing appropriate features for your customers is crucial.
In this case, for instance, your website may require customers to sign up or log in before making purchases however, changing this requirement to allow guest purchases could be a good way to increase sales, by offering an easier checkout process.
In other cases, you could be required to export your order manually before importing them into your accounting software for reconciliation . It’s not an overwhelming task, however it takes about 15 minutes each day. Through enhancing the performance and linking your finance system in-house directly with your website, the data will be synchronised automatically and save you 15 minutes per day; 75 minutes every week, and 65 hours in a year (not including holidays). What could you do with the additional hours?
Control over content is essential for businesses since it eliminates the need for having an in-house developer available for updates on a daily basis and support. This can reduce your monthly operating costs as well as enhancing the flexibility and speed of delivery for critical updates like blog posts, or the creation of pages for campaigns. If you have to regularly update your website or develop new pages (which is essential in order to improve your SEO) then you’ll need a reliable and solid content Management System such as WordPress or Umbraco to manage that.
If your current CMS isn’t user-friendly It might be time to explore different options. It’s definitely one of our recommended websites redesign advantages.
Better Security
Secure and secure sites are a natural extension of SEO in a manner that is particularly relevant since Google favors sites that utilize HTTPS through Secure SSL Certification. But it’s about the experience for the user and making sure that your website is secure for the data it processes in particular if it handles the payment information.
Customers want to be assured that when they purchase on your website for e-commerce is secure and that their credit card details aren’t being transferred across an open network and accessible to everyone in the world to view. It’s then about trust and brand perception.
Your current website could be running an open-source platform that is regularly updated to its codebase and plugins . Think of WordPress over all other platforms. If your site isn’t keeping your base up-to-date with regular updates when they are released, your site is susceptible to attacks from malicious attackers.
Making sure your site is safe and up to the latest is not just about just security, it’s about SEO and perception of your brand too.
The takeaway
The benefits of a redesign to your website go beyond than just aesthetic enhancements and improving its visual appeal. Concentrate on the most important areas mentioned above, using an approach that is synergistic and the end result will result in a significant increase in your business.
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