Since the introduction of the modern lottery in 1994, it has been a part of British culture. We thought it would be interesting to examine who plays the lottery, and why we still buy tickets despite knowing that our chances of winning are very slim.
Lottoland allows you to place bets on winning numbers from lotteries around the globe, including MegaMillions and EuroMillions. 70% of adults in the UK play the lottery regularly, according to Lottoland. These lottery player demographics were revealed in 2016, with approximately 45 million people buying an average of three tickets per week. The data also shows that at least half of all people play the lottery at the least once per month.
The largest group of lottery ticket buyers is over 35-year-olds. More than half of them participate in the lottery draws at least once per month. It seems that people aged 55-64 are more likely to purchase scratchcards. 31% of tickets were sold to them. A third of people between 25-34 buy tickets regularly, while one in six 18-24-year-olds plays a game each month.
It is interesting to note that there is little difference in the number of people who buy tickets based on gender. However, it appears that the middle and upper classes tend to play the lottery more frequently than the working class. However, those who receive benefits are 4% more likely than their peers to purchase a ticket.
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Why play?
We may continue to buy lottery tickets, even though we know that the odds of winning the jackpot are not in our favor.
People play the lottery for their optimism, hope, and a desire to see how their lives will change if they win. Robert Pagliarini, financial advisor and author of The Sudden wealth Solution, has said that the lottery is a good investment because it can make your life better.
Scientifically, there are also benefits to allowing your mind dwell on the possibility of winning the lottery. Psychological Science published a study that found that imagining your life differently can help you think more creatively and create stronger ideas in just 12 minutes. Kalina Christoff, a cognitive neuroscientist from the University of British Columbia, stated that mind wandering is more active than we imagined and more active than when thinking through complex problems.
You are greatly benefitting yourself by believing in yourself and going to the local newsagents to find the numbers that will change your life. You never know what the numbers will drop so why not try your best to make your dream a reality?