Imagine yourself on the streets in the Christmas season. The streets are filled with a multitude of people, shuffled between stores carrying bags and boxes. The scent of Christmas and holidays all around and in every shop and every item is decorated.
In front of there are two stores. Both of them carry the difficult-to-find gift item that you’ve to cross off from your list. Both have the item for roughly the same cost.
The person on the left hasn’t bothered to decorate for the holiday season. Employees who don’t look festive simply walk around looking bored. Nearby, the second store is stocked with trees, wreaths, and garlands. The holiday music is blasting from a loudspeaker and as the door opens you will smell festive scents.
Which of the stores are you most likely to enter?
Holiday decorations matter
Attracting customers to your business during the time of the year will require marketing. How can you stand above your competitors? This is particularly true for smaller independent stores, as they are competing against larger chains. What is it that sets you apart?
Research has been conducted about the exact issue and, generally, they conclude that it is more likely that you will walk into the establishment that has holiday decorations. There’s a warmth that is felt by people and customers when they see the holiday decorations that makes them desire to go inside and explore. In addition, they tend to be more inclined to purchase. There are many who would rather be unhappy about how late the decorations are up however their spending habits indicate that they like them.
The research has shown that businesses and stores that are decorated for the holidays bring a sense of joy to the customers. They feel more comfortable. They’re happier and more likely to purchase gifts for people they’re buying for and for themselves.
Decorating encompasses all the usual things you imagine, such as wreaths, trees and garland, however it can also include more subtle items. For instance, the Christmas music that is played low in the background , has an almost subtle effect on people. The right scents for the holidays also influence moods and stimulates spending. Research has proven that the scent of citrus can encourage spending.
The holiday season is when retailers earn anywhere between 20% to 40 percent of their annual revenue. A prosperous holiday season sets the foundation for the remainder of the year, and bad weather can create a negative tone.
Businesses of all sizes can benefit
Of course, the holiday season’s decor extends beyond retail locations however, that’s your most common choice. However, if you manage an establishment like a hotel, restaurant or any other type or business enterprise, proper festive decorations can turn your establishment a popular destination. Restaurants and other places are able to host festive celebrations for businesses, offices or families.
A well-designed display can generate an increase in word-of-mouth. If you arrange your merchandise around your display, it could inspire shoppers to spend. Sometime, a unique holiday display is the sort of thing that local media loves to feature in the season of shopping and can provide you with rapid coverage. The most important thing is that the decorations are designed to are personal for each customer, affecting the shopper in subtle ways that can make them want to stay longer in your building or store and can result in increased sales.
Employees also gain
Of course, the joy of the holidays extends beyond the customer. Happier employees result in higher customer satisfaction and better customer service results in an improved festive season. It’s been proven that the holiday decorations and celebrations put employees in a more positive mood as well. If that’s the case, your customers are more satisfied and inclined to refer your company to their acquaintances.
Making the right mood is choosing the appropriate commercial Christmas decorations. A holiday display that doesn’t overwhelm or cause a negative impact is crucial.
Decorating is a process that requires time and planning
Naturally, in order to find the perfect holiday decorations for your business, you need to think ahead. The customers you want to begin arriving after Thanksgiving. This means you need a strategy to put the tree and decorations up quickly to ensure that they start creating a positive impact on the customers. It is a meticulous process.
If you plan ahead months in advance you can make sure that your decorations go out to your company at the right moment, and are set up in a timely manner to make the most impact on your customers and your business. Instead of having to wait until the last minute it’s better to organize everything in advance.
By planning ahead and setting dates for the time when the Christmas display is set up, you’ll be able to make the first step toward creating a positive festive season. Of course, setting up a few decorations does not guarantee achievement, but every benefit should be considered in determining an advantage in competition.
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