International markets are an extremely lucrative market for companies that want to grow. To establish a global presence, the businesses require to connect with their customers and there’s no better option than to use the internet to communicate with them. However, the language and cultural barriers could pose an enormous threat to any business expansion. A report published in 2014 by the United Nations’ International Telecommunication Union shows that the internet is a global market that has more than 3 million users and only 28% of them are English people.
This is why it is important for companies to support multilingual communication by site localization. Here are some other advantages of translating websites:
1. English isn’t the primary language
85% of the internet users speak languages including Chinese, Spanish, Arabic, Portuguese, Japanese, Russian, German, English, French or Malay. A study conducted by Common Sense Advisory in 2014 finds that 72% users prefer websites that are in their own language.
2. Revenues Boosted
Website localization helps boost the revenue. According to the Common Sense Advisory in 2014, 72% of the people who visit websites are likely purchase items if they can access the information written in their native language. Creating a multilingual website will allow your company to gain a greater reach.
3. Increase confidence of consumers in your products
A website that is in the language of the user will boost his/her confidence in your product. This is due to the fact that they are more familiar with the content. This establishes an immediate connection between your client and you.
4. Increase the Search Results Ranking
Website translation services can make an SEO (Search Engine Optimization) web page that is user-friendly and has a particular keyword strategy. It attracts visitors to your site. The translation of your content and keywords will increase the chances of getting better search result rankings and gives your site more exposure. For this, you can take help from professional website translation and localization companies (like the ones we offer). We are able to meet your requirements and needs in terms of language.
5. Gain you a Competitive Edge
According to a study from 2011 by the European Commission, 90% Europeans visit a website in their language of origin. 42% of them would not buy products in the event that the language they are using is different from their mother language. In the end it is important to have a multilingual site in order to help you stay ahead of the competition.
Translating your website into different languages will help increase your customers and help your business grow. If you’re looking for reliable translation and localization services, please feel you are free to contact us at anytime.
For more information, please visit https://renaissance-translations.com/